/ v1.1 — nordic / april 2026
solidlab
Building solid software. From the Nordic coast.
stavanger / norway brand guidelines v1.1
/ 01 / the studio
/ 01
A Nordic technology studio anchored in craft.
solidlab 02 / 06
solidlab / 02 — what we do
/ 02 — what we do

Two things, both of them carefully.

We build and launch AI-powered SaaS products in parallel with client work — and we consult on digital infrastructure for ambitious companies. No shortcuts that become tomorrow's debt.

stavanger / norway 03 / 06
solidlab / 03 — values
/ 03 — values

Four principles. Borrowed from the builders we admire.

/ 01
Solid by default
We ship code that works under pressure. No shortcuts that become tomorrow's debt.
/ 02
Quiet confidence
We don't oversell. The work speaks for itself; we let clients be the heroes.
/ 03
Craft over hype
We adopt new tools when they serve the work — not because they're trending.
solidlab 04 / 06
solidlab / 04 — the long view
/
We build for decades, not quarters.
— solidlab · brand platform · 2026
stavanger / norway 05 / 06
solidlab / 06 — proof
/ 06 — proof

What happens when you ship once, and maintain for decades.

Bølgevarsel — a marine forecasting platform we built and shipped in 2026. Break-even in eleven weeks. Still running on the original architecture.

11wks
/ to operating break-even
6weeks to v0
2engineers
0rewrites, to date
stavanger / norway 06 / 09
solidlab / 07 — the long view
/ 07 — the long view

A studio timeline. Paced deliberately.

2024
Practice, quietly.
Solo consulting around Stavanger and Oslo. Shipping infrastructure for companies that can't afford downtime.
2025
Studio incorporated.
Solidlab AS founded. First two product experiments. First long-term consulting retainer.
2026
Brand v1.1 · first product ships.
Bølgevarsel launches publicly. Break-even in eleven weeks. Brand platform codified.
2028
Three products in market.
Planned: small team (≤6). Two additional SaaS products self-sustaining. Consulting by referral only.
solidlab 07 / 09
solidlab / 08 — place
/ stavanger / norway

Built where the weather is honest.

A harbor town of 140,000, a thousand-year-old cathedral, and a century of serious engineering. We work in that tradition.

stavanger / norway 08 / 09
solidlab / 05 — voice
/ 05 — voice

How we write. And how we don't.

/ good ✓
"We shipped Bølgevarsel in 2026."
Specific. Named. Dated. Says what we did, for whom, and when. Precision builds trust.
/ bad ✗
"Leveraging cutting-edge AI to revolutionize the future."
Jargon. Vague. Promises revolution instead of results. Says nothing we actually do.
solidlab 09 / 09